Third-Party Cookies Are Dead. Here's How Visitor Identification Still Works.

WySMart

Published on: 27/05/2026

Third-party cookies are dead. Here's how identity graph-based visitor identification works without cookies -- and why it's more accurate than what replaced them.

Visitor Identification

What Is an Identity Graph?

WySMart

Published on: 27/05/2026

An identity graph links names, emails, and phone numbers to anonymous web traffic. Here's how 269M+ U.S. profiles power real-time visitor identification.

Visitor Identification