What Is Identity Resolution? How It Works (2026 Guide)

WySMart

Published on: 28/10/2026

Identity resolution links emails, phones and devices to one real person. Learn deterministic vs probabilistic matching, identity graphs and tool tips.

identity resolutionidentity graphvisitor identificationprivacyperson-level identification

Third-Party Cookies Are Dead. Here's How Visitor Identification Still Works.

WySMart

Published on: 27/05/2026

Third-party cookies are fading. Here is how identity graph matching works with a first-party pixel that respects visitor consent.

cookieless trackingvisitor identificationidentity graphprivacy

What Is an Identity Graph?

WySMart

Published on: 27/05/2026

An identity graph links names, emails, and phone numbers to anonymous web traffic. Here's how 269M+ U.S. profiles power real-time visitor identification.

identity graphvisitor identificationdata matching